A More Perfect Story offers clients and campaigns a five-step methodology that combines the best of content marketing and cultural organizing, offering an innovative approach and winning results.
Stories are powerful, but only if you tell the right ones. Here’s how. “Storytelling,” once again, is the most popular buzzword in progressive politics and social-justice campaigning. It’s official: the right stories will win. Far less clear, however, is how to find the right story time after … [Read more...] about How We Win With Story Platforms
The failure of progressives to tell the story of the world we want is largely to blame for the dismal state of the world we’ve got. And we’re running out of time to fix it. This sorry tale begins on an up-note with Gouverneur Morris, an obscure founder of our nation. The wealthy 35-year-old New … [Read more...] about Failing To Form A More Perfect Union: Our Fault
In February of 2016, I published the #PopJustice series of reports intended for funders, advocates and entertainment industry professionals interested in the promise and potential of popular culture as an agent of change. #PopJustice, Volume 1: Social Justice and the Promise of Pop Culture … [Read more...] about #PopJustice: Social Justice and the Promise of Pop Culture Strategies
Although commonly pointed to as examples of successful cultural strategy, there is a growing body of evidence that shows tactics such as surrogates, benefit concerts, public service announcements are not very effective. Where tactics like this most often fail is in not being targeted or authentic … [Read more...] about Effective Cultural Strategy: What We Know
(2017, Content Marketing Institute). By Kirk Cheyfitz. “Ad blocking is not something we control; it’s something the consumer controls.” Mike Donahue, ad agency veteran and former executive vice president of the American Association of Advertising Agencies is talking to a roomful of leading … [Read more...] about The Audience Takes Charge
In the shadow of the new regime, as dark and overwhelming as it seems, I believe that we have an incredible opportunity to play offense, at least as far as culture goes. I say this because history has taught us that cultural change is the best avenue to lasting political change. And also because the … [Read more...] about Five Ideas on Strategies and Tactics for Cultural Change