A More Perfect Story offers clients and campaigns a five-step methodology that combines the best of content marketing and cultural organizing, offering an innovative approach and winning results.
Stories are powerful, but only if you tell the right ones. Here’s how. “Storytelling,” once again, is the most popular buzzword in progressive politics and social-justice campaigning. It’s official: the right stories will win. Far less clear, however, is how to find the right story time after … [Read more...] about How We Win With Story Platforms
The failure of progressives to tell the story of the world we want is largely to blame for the dismal state of the world we’ve got. And we’re running out of time to fix it. This sorry tale begins on an up-note with Gouverneur Morris, an obscure founder of our nation. The wealthy 35-year-old New … [Read more...] about Failing To Form A More Perfect Union: Our Fault
(2017, Content Marketing Institute). By Kirk Cheyfitz. “Ad blocking is not something we control; it’s something the consumer controls.” Mike Donahue, ad agency veteran and former executive vice president of the American Association of Advertising Agencies is talking to a roomful of leading … [Read more...] about The Audience Takes Charge