A More Perfect Story offers clients and campaigns a five-step methodology that combines the best of content marketing and cultural organizing, offering an innovative approach and winning results.
Although commonly pointed to as examples of successful cultural strategy, there is a growing body of evidence that shows tactics such as surrogates, benefit concerts, public service announcements are not very effective. Where tactics like this most often fail is in not being targeted or authentic … [Read more...] about Effective Cultural Strategy: What We Know
In the shadow of the new regime, as dark and overwhelming as it seems, I believe that we have an incredible opportunity to play offense, at least as far as culture goes. I say this because history has taught us that cultural change is the best avenue to lasting political change. And also because the … [Read more...] about Five Ideas on Strategies and Tactics for Cultural Change