A More Perfect Story

A More Perfect Story offers clients and campaigns a five-step methodology that combines the best of content marketing and cultural organizing, offering an innovative approach and winning results.

[Winning]

To consistently win campaigns and drive long-term culture change, we need to migrate:

  • from talking points, policy memos and ads to storytelling worth sharing
  • from campaign-centric to audience-centric
  • from just talking to listening before talking
  • from top-down pronouncements to stories that are authentic and emotionally resonant
  • from slicing audience into ever-tinier segments to creating ever-more-inclusive communities

A More Perfect Story offers clients and campaigns a five-step methodology that combines the best of content marketing and cultural organizing, offering an innovative approach and winning results. At the heart of this methodology is something we call a “story platform,” a core narrative which powerfully narrates a brand’s (or campaign or cause’s) relationship with its audience.

To learn more about our campaign services: hello@amoreperfectstory.com

[Training]

A More Perfect Story offers keynote talks, presentations, convenings, facilitated workshops and customized coaching designed to help organizations, campaigners and funders develop a deep understanding of:

  • story-driven campaigning
  • cultural organizing
  • investment strategies relating to culture and narrative for funder affinity groups
  • research, particularly the kinds of research and analysis necessary to understanding audiences, and more!

To learn more about our trainings and talks: hello@amoreperfectstory.com

[Writing]

[About]

A partnership of Erin Potts, Liz Manne and Kirk Cheyfitz, A More Perfect Story provides clients with a story-driven, audience-centered strategy that wins campaigns in the near-term while effecting culture change long-term. Erin, Liz and Kirk are experts in the intersecting practices of storytelling, cultural organizing, branding, advertising, pop culture, campaign strategy and content marketing. A More Perfect Story brings the leading-edge tools and practices of audience engagement under one umbrella.

Kirk Cheyfitz

kirk-cheyfitz-profile

Founder of Story Worldwide, the path-breaking content advertising agency, Kirk is a recognized pioneer in non-traditional advertising and content marketing, an award-winning journalist, author of business and children’s books, speaker and entrepreneur. He was a Pulitzer finalist for investigative reporting at the Detroit Free Press and a finalist for the National Magazine Award, among many national and regional journalism honors. A former senior executive at McCann Worldgroup before starting his own agency, he has created work for global clients, including Unilever, General Mills, Lexus Division of Toyota, Google, Bank of America and many more. He is a long-time member of the Global Advisory Board of the Wharton School’s Future of Advertising Program.

Liz Manne

liz-manne-profile

Bridging the worlds of entertainment, marketing and social change, Liz Manne is a strategist dedicated to helping nonprofit organizations, progressive campaigns and pro-social businesses achieve results and make meaningful change. Liz is the former executive director of FilmAid International, and as a senior media industry professional (HBO Films, SundanceTV, Fine Line Features), she helped shepherd more than 100 critically-acclaimed and award-winning independent films to market. An expert in cultural strategy for social change, Liz conceptualized and served as editorial director of #PopJustice: Social Justice and the Promise of Pop Culture Strategies. She is a member of the Academy of Motion Picture Arts and Sciences, and served on President Barack Obama’s Committee on the Arts and the Humanities.

Erin Potts

Erin-Potts-Profile

Erin Potts has always worked to create change through culture. In her twenties, Erin co-founded the Milarepa Fund and Tibetan Freedom Concerts with the Beastie Boys. She went on to establish and lead several nonprofits, including Revolutions Per Minute — a nonprofit agency she co-founded with Pearl Jam and R.E.M. that supports over 1,300 musicians and comedians making change. Throughout her twenty-year career, Erin has been a pioneer in the field of cultural strategies, worked with and organized over a thousand artists, and earned and raised over $20M for important causes. Erin continues this work as a consultant specializing in cultural, campaign and management strategies. She is also a Senior Fellow with the Pop Culture Collaborative and a Program Advisor to the Narrative Initiative.